HomePCThe Pokémon Company Buys Trading Card Printer Amid High Demand

The Pokémon Company Buys Trading Card Printer Amid High Demand

The Pokémon Company Buys Trading Card Printer Amid High Demand

The Pokémon Company Buys Trading Card Printer Amid High Demand


A photo of a ton of open Pokemon cards.

Photograph: Brendan Smialowski / AFP (Getty Pictures)

The Pokémon Firm has introduced that it is going to be buying The Millenium Print Group, the producer that has been printing the Pokémon buying and selling card sport since 2015. In line with a press launch put out by TPC, Millenium will stay autonomous, whereas benefiting from TPC’s investments and experience to develop its present manufacturing capabilities.

In line with Kenji Okubo, the president of TPC: “By becoming a member of forces in a extra significant manner, our aim is to boost the methods our organizations work collectively and proceed to convey the very best high quality Pokémon TCG merchandise to market. Concurrently, we goal to develop Millennium into a fair higher, greater, state-of-the-art model of their already distinctive group, benefitting not simply Pokémon, however all of their clients.”

TPC has an excellent motive for eager to beef up its skill to print Pokémon playing cards: the present provide is lagging behind huge demand. Pokémon playing cards have develop into a speculative commodity through the pandemic. This has led to very large complications for main retailers resembling Goal and Walmart, each of which have been pressured to limit gross sales. Even McDonald’s struggled to maintain playing cards in inventory whereas they ran a Pokémon promotion.

Pokémon playing cards have been going for huge sums in recent times. Simply this month, Logan Paul purchased a Pikachu card for $6 million, setting a world report for the costliest card bought in a personal public sale. Whereas Pokémon playing cards have develop into a method for the mega-rich to flex their wealth, there’s nonetheless a ton of curiosity amongst unusual collectors and fanatics. Twitch content material creators have been capitalizing on the Pokémon card meta by opening card packs on stream.

The acquisition does increase some hilarious questions on why The Pokémon Firm didn’t already personal their very own card printer. Its companion firm, Nintendo, has not too long ago made comparable strikes to purchase corporations I already assumed that it owned. I’m anticipating Nintendo to additionally purchase TPC any day now (it is a joke).



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