The long-lasting life-style model Playboy is constructing a digital mansion in The Sandbox metaverse. In The Sandbox, you should buy land, construct wonderful issues, and earn crypto.
The Sandbox is residence to numerous luxurious manufacturers and artists, corresponding to Snoop Dogg and Gucci, and simply this week, Tony Hawk introduced a Skatepark in The Sandbox.
The Playboy Mansion
The Playboy Mansion will probably be residence to unique events, social occasions, mini-games, and the model’s historic items as NFTs. You should buy land close to the Playboy mansion and grow to be a neighbor. This fashion, you can also make a great revenue in the event you promote that land in Q3 this yr.
“We’re excited to introduce its intensive content material assortment into the Metaverse and allow true followers to grow to be digital neighbors of this famend model at a future LAND sale within the third quarter of 2022,” mentioned Sebastien Borget, co-founder and COO at The Sandbox.
“The tradition and life-style of the Playboy Mansion have been clearly extraordinarily aspirational, so the prospect to duplicate that setting in a means that extra folks can now enter right into a digital realm is one thing that we’re actually excited to carry to life,” mentioned Rachel Webber, Chief Model Technique Officer at Playboy.
Playboy and Web3
Playboy isn’t new to the house. Beforehand, the journal launched the Rabbitars NFT assortment consisting of 11,953 distinctive rabbit characters. Additionally, Playboy has already hosted some events in Decentraland.
Playboy additionally has a creator platform referred to as Centrefold, the place Cardi B is the Artistic Director.