Netflix has gone an unconventional route in selling certainly one of its newest autos – that includes Ryan Gosling – taking to Decentaland.
As a part of advertising and marketing The Grey Man, the digital streaming large has chosen to create a novel ‘Grey Man’ expertise throughout the metaverse.
To make this a actuality, Netflix teamed up with the digital-first promoting model Media.Monks to assist the platform construct out the expertise on the metaverse. The Digital Manufacturing unit, in the meantime, was tasked with constructing it inside Decentraland.
The consequence? a extremely immersive, third-dimensional maze that gamers can navigate whereas answering trivia questions concerning the movie itself. Gamers who get the questions proper will probably be positioned right into a draw to win an unique NFT.
So what’s the aim of selling on Decentraland? Particularly contemplating Netflix’s prior difficulties with selling its providers (its video games platform involves thoughts). Very like different manufacturers, the streaming large is taking purpose at a extremely digitally literate demographic, increase its interactions with them by means of immersive content material.
And, in the end, user-centric promotion and content material do surprisingly nicely.