Following the launch of PlayStation 5 and Xbox Sequence X/S, a number of online game publishers bumped up the value of new-gen variations of a few of their video games. Whereas Ubisoft resisted that development so far, CEO Yves Guillemot tells Axios in an unique interview that it’s making $70 the usual value for greater triple-A experiences printed by the corporate.
We already knew that the new-gen variations of Ubisoft’s long-in-development pirate sport, Cranium and Bones, would retail for $70, however now it seems to be the beginning of the usual pricing for Ubisoft. In that interview with Axios, Guillemot said that “A number of the video games will come on the similar value because the competitors. The massive AAA video games will come at $70.”
In 2020, Ubisoft CTO Frédérick Duguet mentioned that video games launched in 2020 wouldn’t attain the $70 mark (and so they did not, exterior of particular editions). Then, final 12 months, Duguet mentioned, “By way of pricing, we have been analyzing the aggressive dynamics of the previous quarter, and we’re nonetheless taking a look at new alternatives, however we have now not made any choice but.” Right this moment’s Axios interview with Guillemot is the primary indication that Ubisoft has come to an official choice relating to its pricing.
Ubisoft is way from the one gaming firm rising costs. Publishers like 2K Video games, Activision, and Sony have been promoting choose video games for $70 for the reason that introduction of the brand new consoles in 2020. In the meantime, simply final month, PlayStation introduced it was elevating the value of its PlayStation 5 consoles in choose, non-U.S. markets. Cranium and Bones, the primary $70 Ubisoft title, is about to launch on November 8. It is price noting that new-gen variations of Murderer’s Creed Mirage are at the moment listed on retailer web sites for $50.
You possibly can learn the complete interview with Guillemot, which touches on topics just like the Ubisoft’s troubled office tradition, the corporate’s present method to NFTs following Ghost Recon Breakpoint’s integration of them, and many extra right here.