Google Play hyperlink:
https://play.google.com/retailer/apps/particulars?id=com.simdin.moss
Two months in the past I acquired a really constructive and inspiring suggestions from you concerning my indie sport Little Journeys (I’m a solo dev). There are variety of modifications and enhancements I’ve launched to the sport based mostly on you suggestions earlier than and after manufacturing launch. I assumed it might be attention-grabbing to share some data in regards to the steps I’ve taken to advertise the sport and knowledge I’ve collected. Please share any feedback, suggestions or options. It helps loads with persevering with the efforts.
I launched absolutely (manufacturing) the sport on Google Play in mid-August, so roughly 2m in the past and on the similar time I’ve launched a Google ADs marketing campaign on a really low funds (approx. $2/day). My purpose is to be taught the way it works, analyze some statistics and discover issues, which may very well be improved earlier than I enhance the funds (or resign if I resolve it will not fly). To date the sport has approx. 5k cumulative downloads. For the final 30 days avg. CPM is $0.33 and CTR 8.31%. What worries me is the person retention charge, which I believe is fairly low approx. 11%/1Day and 1.5%/7Days. My commentary from different knowledge (based mostly on Firebase occasions and so on.) is that many customers quit on the first or 2nd mission, but additionally as soon as they attain 3-4 missions they proceed enjoying for for much longer (many extra missions). I think that is due to the too excessive blimp steering entry-level. It’s only a bit too tough to grasp the the management at first. You want a number of minutes of flying to discover a confidence and pleasure, and many of the customers quit after a number of seconds. I do know that is fairly regular (as regards informal video games many of the customers quit extraordinarily rapidly), however I really feel I have to discover a solution to make it simpler at first, and should result in higher retention stats.
One other story is monetization. It is F2P so there are some ADs within the sport and (to date) just one in-app product (“No ADs”). I did my finest to make sure ADs are usually not intrusive – they seem fairly not often earlier than a mission (and solely then), plus customers can watch ADs on request to revive after a crash or to get some further Propellers (you gather Propellers to trade them within the in-game retailer for numerous power-ups). The income from AdMob is clearly very low, however I believe it is regular at this stage. For final 30 days avg.CTR=4.37% and avg.eCPM=$1.80.
I’m nonetheless studying promotion and monetization particulars and I am completely happy to share extra stats for those who’re . I will very a lot admire any recommendation it’s possible you’ll share.