The primary time I’ve considered Burger King in ages was earlier this week, after I realized that the quick meals large had teamed up with Activision for a Name of Obligation promotion that is an actual whopper: Purchase a burger, get an unique operator pores and skin based mostly on fictional quick meals chain Burger City. My hopes have been dashed (and my colon grateful) after I realized that of the supposedly 40 countries (opens in new tab) providing the Name of Obligation meal, the USA shouldn’t be amongst them.
After all, Name of Obligation gamers swiftly proved that if there’s an unique goodie available, regional advertising disparities will not stand of their means. Quickly after the Burger King/MW2 promo started, listings for the Burger City pores and skin (opens in new tab) began showing on the market on Ebay. On the time of publishing, over 30 Burger King codes have bought for anyplace between $20-$40. Apparently the codes themselves aren’t region-locked (opens in new tab), so these outdoors the promo cover can punch them into the official Name of Obligation website to reap the rewards.
To get an concept of simply how badly some individuals need this burger pores and skin, which I have to make clear is definitely only a regular man carrying a Burger City shirt, $40 is about 10 Whoppers value of {dollars}, or over half the worth of Fashionable Warfare 2 itself (although it is attainable some sellers are promoting to themselves to artificially inflate costs). That is means, means an excessive amount of dough to drop on any singular beauty, however I get why longtime CoD gamers really feel the urge—the frequent look of Burger City is likely one of the collection’ longest-running easter eggs because the chain’s debut within the unique Fashionable Warfare 2 (2009).
It isn’t clear what kind of darkish dealings at Activision prevented the Burger City promotion from together with the US of A, Name of Obligation’s hometown, however I doubt no matter’s meant to exchange it could actually match this totally ridiculous advert created for the Burger King occasion.
Rather a lot to unwrap there: the surprisingly trustworthy recreation of Fashionable Warfare 2’s HUD, the way in which they crawl via air vents like a undercover agent when a real CoD protagonist would merely breach the door, the man’s callsign being “Burger Six,” the way in which Burger Six makes himself an ice cream cone and instantly chucks it on the bottom. It is all nice, with the one low level being the reveal of a really unappetizing Burger King meal as a grand prize.
And that is not even so far as this semi-global burger bonanza goes. As shared (opens in new tab) by Activision Blizzard chief advertising officer Fernando Machado, Burger Kings internationally have obtained a complete Name of Obligation glow-up. Here is a BK in Puerto Rico with Ghost’s imposing body the place regular doorways was once:
Welcome to the #MW2 @BurgerKing in Puerto Rico ?❤️? Credit score: Fb/Dillysway pic.twitter.com/UjVHKcHz0XOctober 25, 2022
I am going to shed no tears for lacking out on La Casa Del Whopper’s meals, however I do admit that dumb Burger City shirt with included white man does name to me. He may and ought to be thought of the brand new official mascot of CoD.