PUBG Cellular and world-renowned automotive producer Maserati have introduced a brand new partnership, bringing three of Maserati’s luxurious sports activities vehicles into the sport.
Two of the vehicles are the MC20 tremendous sportscar and the Levante SUV. A 3rd, thriller automotive can be included within the partnership as an unlockable bonus.
“We’re at all times trying to present gamers with partnerships that enrich the PUBG MOBILE expertise. With Maserati’s historic document of remaining on the forefront of their business, they made the proper accomplice for us to collaborate with,” stated Tencent Video games head of PUBG Cellular publishing Vincent Wang. “We’re thrilled to assist carry collectively the worlds of automotive design and interactive gaming because the digital world expands and turns into extra essential to the event of worldwide expertise as an entire.”
Driving into the longer term
Quite a few manufacturers have change into more and more involved with cultivating a presence throughout the rising metaverse, and making the most of the distinctive promoting alternatives provided in video games. PUBG Cellular alone has already seen quite a few collaborations with huge names outdoors the video games house, together with Okay-pop band Blackpink and automotive producers reminiscent of Dodge, McLaren and Koenigsegg Lamborghini. Such crossovers permit manufacturers to carry their merchandise to the eye of recent audiences whereas establishing their presence throughout the digital world.
The truth that one of many vehicles included within the occasion is unannounced does increase an essential query: why the secrecy? It’s attainable, albeit unlikely, that this new automotive continues to be below growth, wherein case Maserati can be utilizing the platform provided by PUBG cellular as a part of its promoting marketing campaign. This stays speculative in the meanwhile, however would make for an fascinating transfer, and yet one more piece of proof pointing to the outstanding promoting energy of gaming.
The occasion runs from November 18th till December thirty first.
Earlier this 12 months, we listed PUBG Cellular co-developer Tencent as one of many prime 50 cellular sport makers of 2022.