The UK’s CMA continues to supply points for Microsoft because the tech big tries to get its buy of Activision Blizzard accredited throughout the globe.
Whereas it might have appeared at one level that this deal could be a simple feat for Microsoft, every day now it looks like the possibilities of it closing are taking place at an alarming price.
We noticed a part of that occur right this moment, with the CMA publishing its provisional ruling which explains why it at the moment sees this merger as one thing that’ll in the end make the {industry} much less aggressive, and be unhealthy for shoppers.
GamesIndustry.Biz’s Christopher Dring factors out some fairly revealing numbers that will additionally assist clarify why the CMA is taking the stance it’s.
Based on a survey run by the CMA, 73% of gamers acknowledged that they’re a PlayStation person due to Name Of Obligation, whereas solely 69% of customers stated it was the first-party exclusives that drove them to the platform.
Futhermore, when requested if the present Name Of Obligation title accessible was not launched on PlayStation, 53% stated they’d have nonetheless caught with the platform, whereas “round three in ten,” or 31% would have purchased one other machine. 7% of individuals stated they only wouldn’t have purchased a gaming machine.
Of the individuals who stated they’d purchase a unique or one other gaming machine, 61% responded they’d purchase an Xbox over going with a PC able to the video games they’d look to play.
These survey outcomes shed extra gentle on why the CMA is taking the stance it’s, and implementing what could possibly be industry-changing alterations to the deal if it occurs with one in every of its steered circumstances.
Microsoft is doing no matter it could to get the deal by means of, so we’ll nonetheless need to see the way it develops within the coming weeks.
Supply – [GamesIndustry.Biz, UK CMA]