Regardless of the absence of cryptocurrency advertisements, this 12 months’s Tremendous Bowl nonetheless managed some geek-friendly commercials. There was even a riff on “the traditional intro from the Tremendous Mario Bros. Tremendous Present, the live-action collection that ran from 1989-1991,” in keeping with Kotaku: the notorious Mario Rap, which marketed Mario’s plumbing enterprise (and in its 2023 model featured the URL for a web site).
[T]hat web site is certainly up and operating, and is the whole lot you’ll hope it could be from a struggling small enterprise servicing the Brooklyn and Queens areas. There’s extreme animation, damaged picture hyperlinks, a careers web page (nonetheless underneath development, sadly) and even a novelty mouse cursor.
Kotaku’s article consists of each variations of the rap, together with reactions from Twitter. (Apparently the telephone quantity within the commercial actually works).
There have been additionally a number of advertisements from main tech firms. Google bought an extended advert touting their Pixel telephone’s means to take away folks from photographs (starring Amy Schumer, Doja Cat, and Giannis Antetokounmpo), whereas Workday drew consideration to its enterprise-grade finance and HR software program with an advert wherein precise rock stars like Ozzy Osbourne, Joan Jett, blues participant Gary Clark and members of KISS all urged the software program’s company customers to cease calling themselves “rock stars”.
Different tech-company advertisements aired from E*Commerce, SquareSpace, and a star-studded Uber One advert wherein rapper Puff Daddy auditions singers for his or her new jingle.
There have been additionally the compulsory movie star reunions — like Snoop Dogg and Martha Stewart, or the actors from Breaking Unhealthy. However for comedian e-book geeks, a trailer for D.C.’s new film The Flash included a shock look by Batman — play by each Ben Affleck and by a 71-year-old Michael Keaton, a full 34 years after Keaton performed the caped crusader in Tim Burton’s 1989 film Batman. “Worlds collide in The Flash when Barry makes use of his superpowers to journey again in time with a view to change the occasions of the previous,” in keeping with a press launch cited by Individuals.
James Gunn, director of Guardians of the Galaxy and new co-CEO of DC Studios, not too long ago stated, in keeping with Deadline, that The Flash “might be one of many best superhero motion pictures ever made.” He added that the movie’s storyline “resets the whole lot” for the franchise.
The final Blockbuster video rental retailer in America performed its personal promoting prank in the course of the Tremendous Bowl. They introduced their very own advert which might solely be considered on their Instagram feed throughout halftime — or in particular person at their retailer in Bend, Oregon. However, as CNN factors out, “the shop can also be renting VHS copies of it for $2.”
And for these geeks involved concerning the drawbacks of local weather change-fighting automobiles, RAM vehicles ran an advert about “Untimely Electrification” — for customers enthusiastic about electrical automobiles however “missing the boldness about getting and with the ability to preserve a cost.” (Though disclaimer printed on the backside of the advert warned “Get excited, however not too excited. Pre-production mannequin proven. Availability within the U.S. anticipated late 2024. Vary lengthening know-how to come back later.”)