Tensor, the smaller-scale contender inside Solana, is taking over a extremely aggressive stance in a bid to broaden its market share. Taking some leaves from the (digital) playbook of the NFT market Blur, the corporate is taking goal at skilled merchants via a loyalty rewards program.
This follows the corporate’s launch of its Season 1 Airdrop final week, which allowed Solana NFT house owners to say reward containers, which have been supplied proportionally primarily based on that merchants exercise.
In keeping with the corporate, any collectors which have purchased or bought a Solana-based NFT on any associated market, as long as they occurred within the final 6 months, shall be eligible.
General, in idea, Tensor’s program is sort of related in construction to the mannequin that Blur piloted lately, particularly because it jockeyed towards the extra established OpenSea.
And the way is it going up to now? Analytics platform Dune has reported that its buying and selling quantity on Solana has shot up considerably since its season 1 airdrop – reaching almost $500k in buying and selling quantity by the tip of the day. As well as, Tensor has change into a facilitator of almost one-fifth of all NFT buying and selling volumes on Solana.
Whereas driving this buying and selling excessive, the corporate additionally introduced a brand new seed funding spherical of $3 million, which is being led by Placeholder, with help from Solana Ventures, MonkeVentures, and others.