Puma partners with Web3 mobile game in ‘pivotal moment’ for mainstream adoption

Puma, the worldwide sports activities model large, continues its journey into blockchain with its newest partnership in Web3 gaming.

The German footwear conglomerate has partnered with Web3 cellular recreation UNKJD Soccer to leverage Puma-licensed content material inside the recreation.

By the partnership with Puma, UNKJD hopes to unlock extra participant experiences, in accordance with Tal Friedman, CEO of UNKJD.

The brand new partnership may spotlight the potential of Web3 and pave the warfare for public adoption, Friedman advised Cointelegraph:

“[Puma’s] involvement lends vital credibility and visibility to the area, accelerating its acceptance. When established manufacturers like Puma embrace Web3, it indicators a shift within the notion of blockchain know-how — from area of interest to mainstream.”

The partnership will introduce new Puma-based characters with new skins and game-changing expertise.

The information comes three months after Puma launched its 3D metaverse expertise, Black Station, branded as an experiential residence” for product drops constructed to supply “unbridled entry” for Puma Go non-fungible token (NFT) holders.

*UNKJD companions with Puma. Supply: UNKJD Soccer*

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Integrating with Web3 gaming environments is an “ongoing precedence”

Puma is trying to proceed its growth within the immersive world of Web3 gaming.

Continued partnerships stay an “ongoing precedence” for the footwear conglomerate, in accordance with Ivan Dashkov, director of rising advertising and marketing tech at Puma.

The director mentioned in a press release shared with Cointelegraph:

“Gaming continues to be a key a part of our all-encompassing tradition as we take pleasure in interacting with our viewers in partaking interactive digital areas. As a model with deep roots in each gaming and soccer, this partnership was a no brainer and such a pure match for us to engrain ourselves with UNKJD Soccer.”

UNKJD blends road soccer with fantasy gameplay and strategic RPG components to enchantment to each informal and aggressive players, with the primary Puma-related content material set to launch shortly.

*UNKJD soccer, web3 cellular recreation. Supply:* *UNKJD*

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The long run is right here

Puma’s partnership with UNKJD could possibly be a “pivotal second for mainstream crypto adoption” and play-to-earn gaming, defined UNKJD’s Friedman:

“Puma has the flexibility to introduce Web3 know-how to a large and various viewers… Main manufacturers like Puma acknowledge that Web3 isn’t just the longer term — it’s already right here.”

UNKJD already onboarded 75,000 gamers throughout its comfortable launch, with the total launch anticipated for early 2025.

Showcasing the momentum inside the Web3 gaming area, the Telegram-based clicker recreation Catizen surpassed 800,0000 paying customers inside six months, with the app claiming to have over 30 million complete customers.